WanHart Blog

April 18, 2008

Jutaan pengunjung dalam satu hari dicapai dalam tiga bulan: Inilah.com

“Content is KING”, isi adalah segalanya, dengan slogan tersebut Inilah.com berhasil mencapai jutaan pengunjung hanya dalam waktu tiga bulan saja.

Saya di informasikan mengenai Inilah.com sekitar 3 hari lalu. Seperti kebiasaan, saya selalu benchmark popularitas situs dengan Alexa.com (perusahaan yang bergerak di bidang informasi situs). Pada waktu saya menyelidiki traffic ranking (ranking lalu lintas situs) saya cukup terkejut melihat grafik lalu lintas situs yang diperoleh oleh Inilah.com; jutaan pengunjung dalam satu hari dan dicapai hanya dalam tiga bulan!


Alexa traffic ranking: http://www.alexa.com/data/details/traffic_details/inilah.com

Sebagai seorang yang cukup mengerti sulitnya meningkatkan pengunjung dalam junlah besar (apalagi tanpa iklan) saya sangat terkesan dengan isi dan kemudahaan navigasi dan tampilan berita yang disuguhkan.

Bukan hanya berita berita yang disuguhkan berbobot, tetapi penggunaan navigasi yang bersih dengan CSS dan JavaScript yang pas (tidak berlebihan) sangat memudahkan pembaca dalam memilih berita yang akan dibaca. Juga kita dapat melihat video streaming yang cukup menarik.

Jika kita tidak banyak waktu untuk mem-browse berita berita Inilah.com, kita dapat dengan mudah berlangganan dengan menggunakan RSS (Real Simple Syndication). Saya sudah berlangganan Inilah.com lewat RSS. Bagaimana dengan anda?

April 13, 2008

Efisiensi dan Resistansi. Pengambilan Keputusan – Bag 1.

Filed under: Uncategorized — Admin @ 12:51

As crude oil tops $112 per barrel, as it did this week, the MD-80’s future is limited. Michael Boyd, president of aviation consultancy the Boyd Group, estimates American would see an immediate savings of $650 million if it replaced all its MD-80s with the new 737s.
Ref: https://wanhart.wordpress.com/2008/04/11/kenapa-md-80-masih-terbang/

Menurut Business Week, dengan naiknya harga minyak sampai USD 112/barrel, penerbangan Amerika yang seharusnya dapat dengan mudahnya menghemat USD 650 juta dengan hanya menggantikan pesawat MD-80 dengan Boeing 737 baru. Tapi hal itu belum juga dilakukan.

Hal demikian sering kami hadapi, resistensi terhadap efisiensi. Sebagai contoh gamblang, suatu perusahaan yang telah kami rancang untuk penghematan energy bahan bakar minyak hingga 30% yaitu Rp150 juta per bulan dan penghematan energi listrik hingga 25% yaitu Rp 120 juta per bulan masih belum juga mau bergerak.

Sebagian besar resistensi efisiensi dalam bidang penghematan energi yang kami temukan dalam kinerja perusahaan disebabkan oleh:

  • Mata rantai pengambilan keputusan yang sarat politik (political decision making process)
  • Mata rantai pengambilan keputusan yang sarat kepentingan kelompok (group or common interest decision making process)
  • Mata rantai pengambilan keputusan berdasarkan teknikal (long technical effect decision making process)

Jika perusahaan ingin mencapai tingkat efisiensi yang besar, pengambilan keputusan haruslah berdasarkan fakta, yaitu: pengambilan keputusan berdasarkan teknikal. Dimanakan perusahaan anda dalam pengambilan keputusan (decision making process)?

April 11, 2008

Kenapa MD 80 masih terbang?

Filed under: airplane,md-80 — Admin @ 12:03

Why Is This Plane Still Flying?

Sure it’s a gas-guzzler, but the old MD-80 has plenty in its favor despite the recent groundings to inspect wire bundles

Stranded travelers wait in the terminal as grounded American Airlines MD-80 aircraft sit on the tarmac Apr. 9, 2008 Rick Gershon/Getty Images

The jet at the center of American Airlines’ flight travails gulps gas and rumbles about in a far noisier fashion than newer models. It first took flight nearly 30 years ago and today is greeted by some passengers as a technology-deprived torture chamber. Yet despite its age and costs, the MD-80 remains a valued and dependable workhorse in airline fleets worldwide—which points to the many nuances in assessing flight safety at a time of heightened concern about aircraft maintenance.

American—which dubs the plane the Super80—is the world’s largest operator of the jets, with 300, while Delta Air Lines (DAL) flies 117. In Europe, Alitalia and SAS Scandinavian Airlines are also major operators.

Compliance Audits Lead to Cancellations

“The MD-80 has been a terrific airplane for American Airlines,” Gerard Arpey, chairman and chief executive of American parent AMR (AMR), said at an Apr. 10 news conference to discuss the airline’s 2,500 flight cancellations this week. “This [incident] will have no impact on our long-term fleet plans. The bigger issue for the MD-80 will be oil prices.”

The MD-80’s woes began last month when the Federal Aviation Administration began a series of compliance audits and found that bundles of wires stored in the jets’ wheel wells had not been secured according to a September, 2006, agency directive. That led to widespread cancellations at American and Delta so that technicians could inspect and perform the required work. Then on Apr. 8, FAA inspectors at American’s Dallas-Fort Worth hub found the wire work had not been performed according to specification. That led to another round of checks on all of American’s MD-80s.

The airline said a third of the jets were back in service on Apr. 10, and it expected all the work to be completed by Saturday night, Apr. 12. Delta canceled a “handful” of flights Apr. 9-10 to reinspect the wire-bundle work and anticipated normal service on Friday, a spokeswoman said.

Lacking Fuel-Efficiency

The MD-80 was built by McDonnell Douglas, a company Boeing (BA) bought in 1997. The 140-seat plane succeeded the venerable DC-9, the world’s third-best-selling aircraft, which dates to 1965. The MD-80 first flew in October, 1980, and has four derivative models. It was billed as a fuel-efficient replacement for Boeing’s three-engine, three-crew 727. The MD-80 was a stretched version of Douglas Aircraft’s DC-9, and airline lore has it that McDonnell Douglas used “80” in the name to signal that it had a product designed for the 1980s, a new era of deregulation and competition. McDonnell Douglas built the planes for 19 years; production ended in late 1999.

Today, the jet is considered a fuel hog. Airlines that fly it have retrofitted the engines to comply with noise rules, but still suffer a 25% to 35% loss in fuel efficiency over newer midsize jets. That’s why operators such as Continental Airlines (CAL) and Northwest Airlines (NWA) have largely retired the jet in favor of Boeing 737s and Airbus 320s; American is slowly replacing it with new, larger versions of the 737.

As crude oil tops $112 per barrel, as it did this week, the MD-80’s future is limited. Michael Boyd, president of aviation consultancy the Boyd Group, estimates American would see an immediate savings of $650 million if it replaced all its MD-80s with the new 737s.

Still, American’s MD-80 fleet age is only 18 years, relatively young in airplane terms, and the company owns most of them outright. “It’s problematic but it’s not like it’s a dagger in their financial heart,” says Boyd, who considers American’s decision to keep the fleet a wise one until Boeing builds a carbon-fiber composite 737, as it is doing with the 787 Dreamliner.

Bureaucratic Overreaction?

The bigger question for fliers, of course, is whether the planes are safe. Pilots and airline executives insist it is, and the wire-bundle-related cancellations have inflamed some of them. Those FAA critics believe the agency’s new rigor is a bureaucratic, political knee-jerk response to well-publicized congressional hearings. Those hearings were prompted by complaints from FAA inspectors that they were thwarted in doing their jobs by the agency’s too-close relationship with airlines it regulates.

“Definitely a PR blitz for the FAA, notice how there haven’t been any MX [mechanical] problems/groundings at any smaller carriers?” wrote a writer called “Flyby1206” who posted Apr. 9 at a Web site for airline pilots. A writer called “Oldfreightdawg” said his company had passed the wire-bundle inspections “except that the FAA inspector didn’t like the orientation of the ties used to secure the wire bundle. They didn’t match the pretty picture in his book. This is the equivalent of a cop pulling you over and busting a tail light with his night stick and citing you for it.” The Apr. 9 post added: “The FAA is doing some serious CYA in Texas, they’re running for their bureaucratic lives and it doesn’t matter who is run over.”

An FAA spokeswoman said the flight cancellations are “purely a safety decision.”

Popular with Pilots

Arpey and other American officials have strenuously avoided any criticism of the FAA, citing complexity and different ways to interpret the detailed, 38-page airworthiness directive the agency issued about the wire bundles in September, 2006. The directive was written into an “engineering compliance order” by American’s engineers for maintenance technicians to implement the repair. It is that process which has come under fire at American and is blamed by many pilots for the second MD-80 grounding, says Kevin Cornwell, an American MD-80 pilot from Keller, Tex. “In no way is this a line-mechanic problem. This is a management problem.”

At American’s Apr. 10 news conference, Arpey said that interpreting an FAA airworthiness directive involves “a great deal of judgment” and that even FAA engineers can disagree about the proper method for certain repairs or changes.

After working so long with the MD-80s, some American pilots swear by them. “I am surgically attached to it at the hip,” jokes Cornwell, who became a Super80 captain in 1990. “It was and is very reliable and economical, and it’s been a good airplane for us.” He says some passengers grumble at the Spartanism—there’s no satellite TV, audio service, or movies. “But when we hit 10,000 feet, I ding the bell…and I’m sure everybody turns on their laptops and they can watch their movies or work. I don’t think it’s a big deal.”

Bachman is deputy news director for BusinessWeek.com

Ref: http://www.businessweek.com/bwdaily/dnflash/content/apr2008/db20080410_635713.htm

April 10, 2008

Mandala Air. The next good Indonesian airliner?

Mandala Air. Menjadi maskapai terbang terbaik Indonesia?

Dalam setiap perjalanan udara nasional saya selalu memilih Garuda Indonesia. Saya ingin keselamatan penerbangan saya terjamin. Setidak tidaknya Garuda Indonesia adalah penerbangan nasional yang terbaikdari yang terburuk.

Minggu lalu, tidak tahu ada angin apa, saya memilih terbang dengan Mandala Air. Terakhir saya terbang dengan Mandala Air pada tahun 2002 dengan Boeing 737-200 dari Jakarta ke Pekanbaru dengan pengalaman kurang menyenangkan. Butuh waktu enam (6) tahun untuk saya kembali mencoba Mandala Air dan tidak tahu mengapa saya memilih Mandala Air pada penerbangan dari Jakarta ke Semarang kali ini.

Penerbangan saya di jadwalkan terbang pada pukul 06:15 dari Jakarta ke Semarang. Saya cukup senang pada waktu saya melihat jam tangan saya menunjukan pukul 06:15 pada waktu take off, bukan pada waktu boarding seperti pada maskapai penerbangan Indonesia yang lainnya. Ini luar biasa!

Sebelum saya kembali ke Jakarta dari Semarang dengan penerbangan terakhir yaitu pukul 18:30, saya bertanya melalui telepon kepada istri saya mengenai keadaan cuaca di Jakarta. Hujan deras katanya. Saya agak kuatir dengan keadaan seperti itu, saya agak menyesal dalam hati telah memilih Mandala Air dalam penerbangan ini.

Saya terkejut senang pada waktu saya mengetahui pesawat yang akan saya tunpangi dalam perjalanan pulang ke Jakarta ini bukan jenis Boeing 737-400 seperti yang maskapai lainnya, melainkan jenis pesawat baru AirBus 319 yang baru. Perasaan kuatir akan keadaan cuaca yang buruk agak terobati dengan pesawat baru yang canggih ini.

Mandala Air

Belum percaya apakah Mandala Air hanya “lucky” saja dalam ketepatan waktu. Pada hari yang sama saya dijadwalkan untuk mendarat di Jakarta dari Semarang pada pukul 19:30, dan pada waktu pesawat mendarat saya melihat jam tangan saya menunjukan pukul 19:29! Bukan hanya tepat waktu saja, tetapi pendaratan juga dilakukan secara mulus.

Saya baru tersadar, apakah mungkin Mandala Air tidak banyak berpromosi di media cetak maupun media lainnya karena mereka lebih terfokus memikirkan dan mengutamakan pelayanan dan keselamatan terbang? Memang buat apa buang biaya untuk promosi jika biaya itu dapat dipergunakan untuk meingkatkan pelayanan dan keselamatan penerbangan.

Penumpang yang sangat puas seperti saya dapat dengan cepat dan yakin menyarankan (words of mouth) teman dan sanak saudara untuk menggunakan maskapai penerbangan Mandala untuk perjalanan udara mereka. Saya ingin terbang dengan Mandala Air lagi. Saya yakin jika prestasi pelayanan, ketepatan waktu dan keselamatan penerbangan di jaga selalu sebentar lagi Mandala Air akan menjadi penerbangan nomor 1!

Itu menurut saya dengan pengalaman terbang lagi dengan Mandala setelah 6 tahun. Bagaimana pendapat anda? Ada hal yang saya terlewati? Silahkan isi komentar anda.